The CAMPAIGN ~ Love Chloé

Finally Love Chloè is available in perfumeries in europe! Chloé hosted a cocktail party 16 june at Apicius, the renowned parisian restaurant, for the launch of its new women’s fragrance ‘Love, Chloé’. During the presentation party, Raquel Zimmermann model muse of the fragrance, made a glamorous arrival in a vintage Mercedes cabriolet.
The fragrance, was created by Hannah MacGibbon for the Chloé woman: radiant, generous, feminine, understated chic. Love, Chloé keeps to the traditional powdery floral signature style of Chloé fragrances. The top note features  Orange Blossom blended with an icy touch of Pink Pepper. The heart note of the fragrance is a complimentary blend of Heliotropine, Lilac, Wisteria Blossom and Iris. The scent is distinguished by its powdery talc and rice powder musk notes giving it a soft sophisticated finish.
Love, Chloé is designed to evoke a playful yet sophisticated aura, emblematic of what the Chloé woman represents – natural, graceful and spontaneous all at the same time.
Love, Chloé Fragrance Campaign, Rachel Zimmermann by Inez & Vinoodh

The press conference of Chloe’s newest perfume was at the very beautiful presidental suite at the Fullerton Hotel. The fragrance is described as a “concentrate of emotions”, and was inspired by the intimacy of our personal beauty ritual. 
I totally identify myself in the fragrance's description. As you all know i love the innocence of powdery talc and rice scents. What about the packaging? A nude-pink bottle with a sturdy metallic exterior. Pure elegance. I like it so much that there is someone who will be getting a bottle from me very soon, because I think he’d love it too… but I don’t want to give away any hints!

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